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Promoting the transformation of China's auto industry, the country's big chess has begun to take shape

(Summary description)Looking at the recent Chinese automobile circulation market, on the one hand, the market share of independent brands is constantly improving. On the other hand, the Chinese government is stepping up its pace in promoting the automobile industry to enter the 2.0 era.

Promoting the transformation of China's auto industry, the country's big chess has begun to take shape


Looking at the recent Chinese automobile circulation market, on the one hand, the market share of independent brands is constantly improving. On the other hand, the Chinese government is stepping up its pace in promoting the automobile industry to enter the 2.0 era. It can be seen that the country is already in the vehicle manufacturing and sales channels. The reform and development of the system and the second-hand car market circulation have given strong policy support. The tightness of time and the intensity of the work are unprecedented. In the acceleration of the transformation of China's automobile industry, the country's three-step important pieces have already shown their identity.

Shares are more open than at the same time in the new technological revolution

On April 25th, the Ministry of Industry and Information Technology, the National Development and Reform Commission, the Ministry of Science and Technology and other three ministries jointly issued a notice on the "Medium and Long-term Development Plan for the Automobile Industry". This is the first time that the Chinese government has stated its position as a document to limit the shareholding ratio of open joint ventures.

At the same time, it should be noted that in terms of auto parts, the planning is emphasized, and it is proposed to promote the coordinated and efficient development of the entire industry chain, build a new "complete vehicle-parts" cooperation relationship, and establish a safe and controllable key parts supporting system. Reflecting the government's deep understanding and understanding of the new technological revolution.

Zhao Ying, a car commentator, said: “The whole industry chain is safe and controllable” is a good new formulation, which not only highlights the importance of core auto parts, but also points out that China must become a threshold for the auto industry. Emphasizes the industrial security system that should be possessed as a car power."

The current situation is that even with a 50:50 equity ratio, the foreign party has greater control. Due to the brand premium and lack of core technology, China's OEMs generally have low profits, and core component manufacturers are basically controlled by foreign parties.

The supply of core components such as engines and gearboxes is the core technology of a car. In the United States, for example, the local ingredients bill stipulated that local parts use rate of 70% or more could be classified as a US-made car.

Then the state proposed to build a new "complete vehicle-parts" cooperation relationship at this festival, and the whole industry chain is safe and controllable, in order to make the Chinese automobile industry stand firm in the rushing technological revolution.

The plan proposes the first step of the promotion of intelligent networked vehicles. “By 2020, the assembly rate of new cars in DA, PA and CA systems will exceed 50%... By 2025, the assembly rate of new cars DA, PA and CA will reach 80%, and the height will be Fully self-driving cars are starting to enter the market."

In the new technological revolution, the automobile industry is facing restructuring and great changes. The success of new energy vehicles and intelligent networked vehicles depends on whether they can integrate the core technological capabilities outside the industry. If the market cannot be replaced with technology, then it is drawing on the tradition. On the basis of the lessons of the automotive industry, we must first take the lead and become the strongest.

Multi-channel sales of consumers Multi-channel warranty for consumers

From July 1 this year, the new version of the "Automobile Sales Management Measures" will be officially implemented. The new regulations stipulate that sales vehicles are no longer subject to brand authorization. In addition to authorized sales and unauthorized sales, dealers can carry out multi-brand operations. Different automobile brand enterprises can jointly build a shared sales network and after-sales service system.

In addition, in addition to vehicle sales, vehicle maintenance will also undergo great changes. According to Article 21 of the Administrative Measures, “Suppliers shall not restrict the sales targets of parts manufacturers, and may not restrict dealers or after-sales services. Reselling accessories."

On the one hand, the "Measures" fundamentally break the single system of automobile sales brand authorization, and the automobile circulation system has truly entered the stage of social development, re-adjusting the relationship between manufacturers and dealers, and strengthening the standard operation of the existing market.

On the other hand, the "Measures" goal is to break the monopoly of the auto repair market, people can more easily obtain the original parts, and not necessarily have to go to the 4S shop to buy. This will inevitably lead to price competition, promote the market liquidity of after-sales parts, and thus lower the price.

In other words, the new regulations will enable auto sales to achieve “three-multiple model”, that is, suppliers can sell in multiple ways and in multiple channels. Dealers can simultaneously operate multiple branded products and provide after-sales services for multiple brands of vehicles. Consumers can purchase cars and enjoy services from a variety of sources.

At the same time, the development of sales diversification will also promote the car circulation network to sink into third- and fourth-tier cities and rural areas, and be able to better meet the needs of urbanization development and effectively release the consumption potential of these regions.

As the quality and efficiency of circulation increase and the supply of products and services is further optimized, “the new management approach will be a key to stimulating the vitality of the automotive market.

Second-hand car transaction volume increased

On March 21, the Ministry of Commerce, the Ministry of Environmental Protection and the Ministry of Public Security jointly issued the "Circular on Providing Cancellation of the Implementation of the Restricted Entry Policy for Used Vehicles", and reiterated that all localities should speed up the policy of removing second-hand vehicles.

The second-hand car limit sign has always been the main problem that hinders the circulation of used cars nationwide. Many used cars that originally conformed to national standards cannot be properly circulated in the market.

The letter issued by the Ministry of Commerce and the Ministry of Environmental Protection and the Ministry of Public Security has never been more advanced. In particular, it is standardized in several places where it is sensitive to "hands and feet and word games" to prevent the possibility of "yang yin and yin" in various places.

At this point, Jiangxi has completely abolished the policy of restricting the use of used cars. The regulations for the use of used cars in Hainan have been changed to meet the standards for vehicles. The "Implementation Opinions of the General Office of the People's Government of Hainan Province on Promoting Convenience of Used Cars" points out that restrictions on previous regulations have been introduced. The policy of moving in second-hand cars should be cleaned up and cancelled in time.

The above data shows that the liquidity of the used car market is developing to the favorable side.

However, due to the long-standing and geographically dispersed policy standards for second-hand vehicles, there is still a need for continuous improvement at the level of supervision and implementation.

Professor Wang Jingbo, dean of the Institute of Rule of Law, China University of Political Science and Law, suggested that the Ministry of Environmental Protection and other ministries should report to the State Council or the State Council for re-issuing a new policy document on the policy of removing second-hand vehicles, and harmonizing the vehicles that are allowed to restrict movement. The “type” stipulates whether the “old car” is included in the “exceptional rule”, so that the possibility of non-execution of the local push is not procedurally eliminated.

Based on the above, the timeline is March 21st, April 25th, and July 1st of this year. The policies involve the opening of the stock ratio, the integration of the parts industry, the breaking of a single sales channel, and the lifting of the second-hand vehicle limit. And the scope of the matters involved can be seen.

First of all, the three ministries and commissions jointly issued a letter to lift the ban on second-hand vehicles. After years of rapid growth in the automobile market, China has begun to enter the automobile replacement period. The second-hand vehicle limit is the number one enemy that hinders the replacement of old cars with new cars. It is like capital flow. The country must first let the people spend the money to continue to issue new banknotes. In this process, the structural adjustment of GDP and economy will be promoted, and the second-hand vehicle limit will be lifted. For this reason, the country must first make the button in the overall circulation. Open, in order to allow the automotive industry to continue to roll forward with the historical wheel.

Secondly, the three ministries jointly issued a notice on the “Planning”, aiming to liberalize the stock ratio and build a new “complete vehicle-parts” partnership. Then, the big “machine” of the automobile industry can be operated, and then the direction is where The phrase that self-owned brands often say this year is "We have to overtake in the new energy and smart Internet era." In the era of the last automobile industry, Chinese brands did not take the lead, so it is a difficult time in the new era. The opportunity of “overtaking the curve”, the country has been deeply aware of the need to firmly grasp the core component industry of new energy, which will be the cornerstone of all superstructures in the future.

Finally, it is the new version of the "Automobile Sales Management Measures" that will be implemented from July 1st. It will release a single sales channel and a single maintenance channel. Generally speaking, with money, products, where to sell? How to operate consumers for after-sales Satisfaction? The "Automobile Sales Management Measures" is the answer. In the future, "automobile supermarkets" and "automobile hypermarkets" will become a reality. Car prices will become an output of market regulation, and buying a car will become a transparent and fair transaction. After-sales will be a convenient and convenient routine maintenance.

Therefore, the state has given strong policy support in the reform and development of the three aspects of vehicle manufacturing, sales channel system and second-hand car market circulation, so as to force independent car companies to rapidly develop their core competitiveness and promote China's auto industry and international. In line with this, the big chess of the Chinese auto industry has already begun to take shape.

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