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GAC Mitsubishi enters a new stage of "technology + brand" cooperation

(Summary description)The former Japanese brand Mitsubishi Motors has been on the verge of life and death in recent years.

GAC Mitsubishi enters a new stage of "technology + brand" cooperation


The former Japanese brand Mitsubishi Motors has been on the verge of life and death in recent years. In the Mitsubishi chaebol system, although the life and death of Mitsubishi Motors does not matter, it has suffered from the Guangzhou Automobile Group, which has just rationalized Mitsubishi's relationship with China. To this end, Guangzhou Automobile Group once put the plan to introduce GAC passenger cars into GAC Mitsubishi on the agenda. Until Mitsubishi was acquired by the Renault-Nissan Alliance, under the talent of CEO Ghosn, the prospects of Mitsubishi Motors were gradually optimistic about investors.

In the industry, when GAC Mitsubishi is about to introduce Nissan or Renault products to supplement the product line, GAC Mitsubishi has chosen the original strategy to directly introduce the electric vehicle products of GAC passenger cars into the GAC Mitsubishi camp, and is expected to sell in GAC Mitsubishi channel. .

Regarding the development of the joint venture, Wu Song, vice president of Guangzhou Automobile Group, told the Times Weekly that it cannot rely solely on the inherent joint venture ideas to develop. The Guangzhou Automobile passenger car is a complementary strategy of the two sides through the GAC Mitsubishi channel, which is more conducive to GAC Mitsubishi to seize the current market opportunities.

Create a precedent

At the just-concluded 17th Shanghai International Auto Show, GAC Mitsubishi debuted the products developed by the Guangzhou Automobile Group: plug-in hybrid SUVs.

The introduction of joint ventures by independent enterprise products is the first case in the history of China's automobile industry. Wu Song told the Times Weekly reporter: "The Chinese auto joint venture has gone through more than 30 years. From capital cooperation to technical cooperation, it has now entered the depth stage of ‘brand + technology’ cooperation.”

In fact, as early as 2016 when GAC Mitsubishi released a new logo, Du Zhijian, deputy general manager of GAC Mitsubishi Co., Ltd. once told the Times Weekly reporter that it is possible to introduce GAC passenger car products into GAC Mitsubishi product series in the future to supplement and solve. GAC Mitsubishi's product line is lacking.

Although it is known as the "SUV" family, since the first domestic car to show ASX listed in 2012, to Pajero Jinchang in 2013, to the European blue German in 2016, the speed of Guangzhou Automobile Mitsubishi to promote new cars is now in the Chinese market. It is a snail in general, which also makes GAC Mitsubishi miss the best opportunity in the SUV market in the past few years.

The objective reality is that Mitsubishi Motors' own development has encountered great difficulties, which has led to the development of GAC Mitsubishi without subsequent product introduction, while old rivals and new rivals have continued to increase investment in the SUV market. Today's SUVs The annual sales volume of the market is almost close to half of the passenger car market.

Mitsubishi Motors, which has the title of "SUV Family", can only watch the up-and-coming players to surpass themselves one by one. Under the circumstances, the Guangzhou Automobile Group has been brave enough to innovate and introduce its own products into GAC Mitsubishi. In fact, it has also been recognized by Mitsubishi Motors.

Yang Long, executive deputy general manager of Mitsubishi Motors, said in an interview with the media that the introduction of this model made the strategic plan of SUV+new energy originally defined by GAC Mitsubishi truly landed, and the car will be imported in the GAC Mitsubishi production line. GAC Mitsubishi's channel sales, which is the first of its kind in the industry.

Betting plug-in hybrid technology

According to the insiders of GAC Mitsubishi, since the launch of the new corporate logo by GAC Mitsubishi in 2016, GAC Group has unified new development ideas and consensus with Mitsubishi Motors and Mitsubishi Corporation. In particular, this year, Guangzhou Automobile Group and Mitsubishi Motors carried out closer and in-depth cooperation and deepened the good communication and cooperation mechanism. Within one month, the two sides held several exchange meetings and discussed matters of cooperation deepening.

According to official data of GAC Mitsubishi, the sales volume of GAC Mitsubishi in the first quarter of this year reached 26,000 units, a year-on-year increase of 400%. Chen Rui, the sales department of GAC Mitsubishi Motors Sales Co., Ltd. said that the target sales volume in 2017 will exceed 100,000 units, and the product introduction plan of “five new models for five years” will be gradually implemented.

According to the data, the Zhizhi PHEV, which will be introduced by GAC Mitsubishi, is equipped with a 1.5L Atkinson cycle engine and a GMC stepless speed-change electromechanical coupling system. It uses a self-developed liquid-cooled power battery system. The fuel consumption of a 100-kilometer comprehensive working condition is only 1.8L. .

According to the sales data of new energy passenger vehicles released by the Federation in March, the sales of plug-in hybrid passenger vehicles sold 4,615 units, accounting for 16.74%, down 9% year-on-year and 44% quarter-on-quarter. Although not mainstream, the growth trend is still there.

Some analysts pointed out that GAC Mitsubishi's current new energy SUV products are plug-in hybrid technology. Although plug-in hybrid products are not the mainstream of the current new energy market, they do not rule out their future trends. Toyota's push mix The power has not been optimistic about the industry before, but its product strength has finally proved itself, is now being accepted by more and more consumers, and the spring of plug-in hybrids with better fuel economy performance does not seem too far.

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